Libido SERVICES
Libido Media and Marketing Solution can service any size business at any stage of their organizational life cycle. Every business has different needs and Libido prides itself on being able to service any media or marketing need for any client, from media and marketing strategy and buying to creative production of radio, TV and catalogues.
Our business is flexible enough and structured in a way that a campaign can be delivered very cost effectively to suit your needs both in a production and advertising sense. Our clients range in their needs from national to very local campaigns, even a 1 store operation. We pride ourselves in developing a campaign strategy from understanding the business objectives, at any stage of a business’s life, developing the marketing plan and then the campaign strategy and implementation, both below and above the line.
Another important service that we provide forms around the function of measurement. Through communication with your business at different levels we can put together and qualitative and quantitative post analysis of your campaign in an effort to improve the next campaign and understand how it may of achieved to forecasts and objectives. This is probably the single most important element as the last thing a business wants to do is repeating the same mistake twice or “flying blind” in relation to the campaign performance.
Libido Media and Marketing Services summary of services provided.
- Creative of all types - print and electronic including a full service TV production affiliation with Eden Creative Media, a highly professional enterprise conveniently located in Lane Cove, Sydney offering in house and location based services.
- Graphic design services of all types using the latest software applications include Abobe Creative Suite 3.
- Photography and conceptual design - eg logo’s, branding, story boards and style guides.
- Media buying of all types including internet, print, radio and TV, magazines, outdoor and other (see “about us”) on a direct basis with the publication or broadcaster in the market you are advertising in (eg for News Limited papers we deal with a representative in the state you are advertising in - eg Sunday Times WA, Courier Mail QLD etc). We pride ourselves in offering the most competitive rates available with our media partners which is a direct advantage of having these individual relationships.
- Print management of web, sheet fed and digital printing needs of pricing, logistics and analysis with key affiliation with Australia’s biggest printers including PMP Print, AIW Printing, the Quality Group, Cadillac Printing and Times Publications.
- Coordinating of letter box distribution with relationships with Salmat and PMP Distribution offering a highly competitive price.
- Internet development and web based marketing including the creation of web sites, search engine marketing, affiliate marketing, paid search listings and other web based requirements. We are also equipped to develop HMTL code / programming and banner ads on animated gif or flash requirements through our web partners. Our internet buying capability is a key strength having strong relationships with the larger portals such as Nine MSN, News Interactive, Fairfax Media and Yahoo7! but also smaller more niche media partners such as Tempest Media and many others.
- Public relation requirements for any budget and objective from a press release to a fully intergraded launch strategy.
- Niche media opportunities such as ethnic media, local papers and affiliate marketing using organisations such as Viva 9, DGM and others. We also have the capabilities to manage publishing and editorial requirements through our partners in this area.
- Marketing strategy including a detailed marketing plan for your business broadening this if required into a full scale business plan integrated with sales and operational strategies, budgets etc.
- We can customise our service delivery to suit your needs!
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