Libido MEDIA Solitions

The media landscape over the last few years have been increasingly diverse requiring a very micro approach in selecting the best media to suit your brand or product / service.  There is therefore a definite demise of the traditional media agency.  New emerging mediums such as online, mobile marketing, outdoor, subscription TV, POS and many others have prevented the simple approach of maybe 3 - 5 media selections from being the prevailing decision routine.

Libido Media and Marketing Solutions key strength is the understanding of this new environment.  Via research and planning a media decision can me made in line with these growing and more fragmented media selections that in some cases can deliver far better measurement and penetration
for the client.

Libido Group has had experience in developing campaigns both for retail clients and companies looking to enhance their brand in the market place.  Every client has different objectives and is in a different position within their corporate life cycle.  Using extensive contacts Australia wide Libido is positioned not only to deliver the most competitive rates in the market place but also deliver a wide choice of media solutions that can be narrowed down to the best recommendation for the client via ROI analysis.  The end result is more sales $$$ for you, the client!

Some things that we consider in developing your media plan.

Enhance the businesses image in the community / environment your are operating in.

• Increase customer loyalty
• Build brand awareness
• Increase store traffic, sales and awareness
• Develop involvement and recognition

Libido greatest achievements are taking multi-level marketing communications programmes from concept to completion amongst other challenges.

• Creating marketing communications for products that are still on the drawing board
• Helping integrate recently acquired brands or businesses
• Solving problems for clients who don’t want their main agency distracted from
  core business
• Skilled in localising global campaigns.
• Building a new business / product area for an existing business
• Assisting businesses in entering new single / multi markets

Important points to consider when planning a media strategy:

• A media strategy needs to be specific, measurable, planned, coordinated and executed consistently across all mediums to all branches / divisions.
  
• Did you know that most businesses generate 90% of their customers from a 2-5 mile radius from their location?

In summary, Libido Media and Marketing specialises in the media placement / production business and provides the most value for every advertising dollar.