LIBIDO Media & Marketing Solutions PTY LTD
RiverMark. Level 1, Suite 2, 34 Charles St, Parramatta 2150
FAX: 02 9633 1933
MOB:0418 200 012
Email: info@libidogroup.com.au
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Libido MARKETING Stategy

MARKETING PLANNING

MARKETING YOUR BUSINESS FOR SUCCESS - WHAT DOES A MARKETING PLAN CONTAIN?

“Many first-time business owners think that by simply placing an ad in a local newspaper or a commercial on a radio or a  television station, customers will automatically flock to  purchase their product or service. This is true to a certain extent. Some people are likely to learn about your product or service and try it, just out of curiosity. But hundreds, even thousands, of other potential customers may never learn of your business. Just think of the money you'll lose, simply because you didn't develop an adequate marketing program!

Marketing is an essential part of business operations. And, it often determines how successful your business will be. What you as a potential business owner must do is maintain a thorough understanding of the marketing program, and use it to extract advantages from the marketplace. Go over the strategies and techniques until you understand how to apply them to get the results you desire. Remember, your aim is not only to attract and keep a steady group of loyal customers, but also to expand your customer base by identifying and attracting, new customers and to reduce risks by anticipating market shifts that can affect your bottom line”.

To help you accomplish this aim, your marketing plan should include strategies typical of any marketing plan. The plan should especially include what marketeers dub as the 4 P's of Marketing (PRODUCT/SERVICE, PRICE, PLACE AND PROMOTION).  Review your plan.

Libido Media and Marketing Solutions has had an array of experience in working with clients above and beyond the traditional marketing scope that involved(s) work on an integrated plan that assists their business in achieving its overall goal.


Marketing Budget key considerations:

  • advertising and promotional plan

  • costs allocated for advertising and promotions

  • advertising and promotional materials

  • list of advertising media to be used and an estimate of cost for each medium

  • Measurement and ROI analysis including forecasting.

With a very good understanding of business from an accounting, operations and human resource perspective, Libido can develop a marketing plan that complements these fundamentals of any business, tying the key components in to the business structure.

Libido can develop a marketing plan from ground up then develop a presentation for you and your management team that may lead to an open discussion.

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