Some important facts!

By December 2006, over 4,000,000 Australian households will have Broadband.

Online advertising is by far the highest growth advertising medium growing at about 65% on a year by year basis since 2003. Australian expenditure in 2006 is tipped to come close to the $1 billion mark while some analysts have forecast the fledging mobile advertising industry to reach US$10billion globally by 2010.

Australia’s biggest advertisers are now spending about 10% of their marketing budgets online compared to 4% in 2003 and 7% in 2004.   Forecasts are saying that internet advertising revenue is expected to exceed that of TV within 15 years and online space predicted to make up 15% of the total advertising market by 2009.  Search and directories advertising experienced the highest percentage growth increasing by 74.2% on the 2004 / 2005 financial year.

We know that these markets are here to stay but where are they heading? As technologies advance and take-up of them increase, customer behavior and expectations change. Blogs, chat, podcasting, online and mobile video, portal & search engine evolution, and so on … will all influence the make-up of the consumer. Platforms are converging but media is fragmenting - because marketing budgets are limited, which new media options suit you best? If you want to know how to engage customers as they change, you need to know where online and mobile markets are heading.

Online advertising is also so accountable because in a way there is zero wastage and all campaigns can be tracked.

There are three distinct types of advertising online including display, contextual and performance based advertising using measurement metrics such as CPM / CPC or CPA.

Libido Media and Marketing Solutions is in the best position to assist you with your internet marketing campaigns from traditional banner ads to integrated mini TV pop ups or permission based email marketing campaigns.  Having launched many organisations into the web space including Strathfield Group Limited some years ago, Libido has a passion for making an internet campaign really work and outperform any forecast. 

The measurement factor is key here, everyone loves to see the results real time of a campaign, the internet can deliver this.  Also if a campaign is for whatever reason not performing to expectations then it simply can be modified or changed in location to assist the result during the campaign duration!  No one can now argue that Internet advertising is integral in current and future media plans but its how you can manage and strategically take advantage of this new environment that Libido can really assist in. 

Call or email us today for an internet strategy to take your business into the future:  daniel.atai@bigpond.com

EMAIL MARKETING

Email marketing is recognised as an inexpensive, powerful marketing tool. It is fast and the results are immediate and measurable.  When well-executed, it is an effective tool for communicating with customers to  drive new business

• Immediate, online campaign response reports. Measure emails opened and click-through rates.
  
• Better customer service via management of responses and reliable management of “optouts” adhering to your privacy policy
  
• Automatic management of undeliverable “bounce backs”
  
• Personalisation of email content to match customer preferences
  
• No hardware, software or other infrastructure or training is required. We just need the list of emails
  
• The campaign will be run against anti spam software, thus picking up any delivery issues in relation to the content of the email, ensuring it reaches the maximum possible audience.

We can manage either an existing client base for targeted email marketing or assist in the acquisition of a permission based email database to meet your marketing objectives. With extensive contacts in this new emerging area we are well poised to offer a choice of options that suit your strategy on a local or national level.  Creative can also be offered in house or through our production affiliate, www.edenvideo.com.