Welcome to LIBIDO Media and Marketing Solutions

2009 will pose both a challenge and opportunity to the marketing sector and the business community at large.   It is widely claimed that if you follow as per below you will actually come out of harder times much worse off than your competitors:

“Cutting advertising in times of economic downturns can result in both immediate and long-term negative effects on sales and profit levels.”  

Martin Sorrell, ‘Their Recession, Your  Opportunity" Internationalist Magazine

Successful companies view an economic downturn as an opportunity to aggressively grow market share and put pressure on the competition.

Is your organization looking for that all important competitive edge more than ever?  Alternatively are you searching for a new angle to increase sales or brand awareness? Libido Group can assist in traditional and new marketing methods to drive your business further...

Libido Group is a full service marketing and advertising consultancy extending also to agency services such as media buying and creative in multiple media types.  its core competancy is buying media of all types at the most competitive rates for small and large clients alike.  We pride ourselves on being first to market when it comes to new opportunities and ensuring always that we can offer our clients the most competitive rates and opportunities across the board. 

Directing the business is Daniel Atai with over 18 years of retail and marketing experience with key strength's in media placement and strategy, creative in print and electronic media and internet and ecommerce operations. Having also owned and operated a retail business there is a good understanding of other key fundamentals other than just the marketing strategy, no one can ever argue that is 'cash is king!'

Libido does not consider itself as a traditional advertising agency but rather a business that works on a direct basis with both its customers and media suppliers regardless of their location and internal structures sometimes preventing this. We find this to be a key competitive advantage in the market place especially when it comes to speed to market and the ability to offer our clients the best rates in the local market they wish to advertise.

Using extensive resources available to the group in research, creative and buying power, the organisations focus revolves around its clients in understanding the key objectives, positioning and financial and other goals, not just relating to marketing. In doing this a more relative integrated strategy is achievable for the business which in the end will demonstrate an ability to meet the overall corporate goals and KPI's as well as any short and long term marketing requirements.

A marketing strategy therefore is much more than a media schedule and a brief executive summary. It involves collective internal buy in from the organization and a calculated execution of a strategy based on qualitative and quantitative research as well as incorporating the companies brand guidelines and reinforcing its strengths. In many cases hard work of brand building and positive recalled brand traits are tarnished by poorly thought out and reactive short term actions. Therefore any marketing strategy and advertising plan must meet the needs of all stakeholders alike, directors, shareholders and customers. There needs to be a focus on the customer, customer experiences and driving the customers revenues at the front line. "To be successful, you have to use all the marketing skills available. There must be an understanding of the target audience, know how to reach them cost effectively with a proposition that they will respond to at a price they can afford. Then the objective is to lock in their support and keep them loyal."  This amongst other things is a key belief for Libido Group.